Digital Marketing Channels - Structure, Comparison, Guide

 

PPC is good for building the brand but is for awareness and not conversion. It helps to see if the business works, if the site converts. PPC will allow you to see where your numbers fall and how you can improve/supplement with more diversified traffic sources. PPC offers fast results when done correctly.

Email marketing (if you have a clean, CAN-SPAM compliant list) will provide ROI if done well. Start understanding your customer demographics and their behaviors to write a powerful email.
It can provide you lead/sales from the very first day.

Lead Generation campaign for keeping your sales funnel full. It makes people talk about your business and use your content to provoke noise with word of mouth. Slow but very effective in the long run.

>> CLICK HERE to Build Your Brand and Grow Your Business <<

You can also go with organic strategies (Seed conversations), such as Instagram story, snap chat... to get clicks/leads from a specific country. But remember, it takes many weeks of hard work to gain authority and see fruit. Also, it doesn’t matter how good your content is, if people aren’t searching for it, then your not going to get eyes on it.

If your startup solves a problem where there's a huge pent-up unfulfilled need, these strategies will tomtom your product value proposition and get attention. The customer is likely looking for validation or references for what you claim to offer.

You should do all the strategies, but they are not the same and will not give you the same profit. Know the one that provides an air cover/branding and the other providing more conversions.

The question you need to ask is; what are the relevant keywords that people are actively searching for in your industry/niche?

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    Write a business plan when you understand the marketing strategy , have proof of the business model and the numbers/statistics to make financial forecasts (for 3-5 years). Your Business Plan has to explain clearly the business idea, value proposition, and business model. In other words, include the vision of your business goals and opportunities, combining risks & challenges, and how to achieve the former and overcome the latter. Define your customers, the marketing, and what you're doing for them. It helps you add a lot of value to your ability to execute your idea and stay focused and on track to achieve the goals you set out for your business. >> CLICK HERE to Write a Winning Business Plan << Try to answer the following questions : What is the business? What value does it bring to the customers? Why would customers buy the product/service? Are there competitors in the niche? What are competitors' strong and weak points? Why would your busine...
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